摘要
应用型高校市场营销专业课程思政建设路径探索,主要从市场营销专业的社会需求、市场营销专业课程思政建设路径两方面入手,深入分析应用型高校市场营销专业思政建设的必要性,为应用型高校市场营销专业课程思政建设提供建议,进而促进大学生综合能力的培养,切实提高我国应用型高校大学生的培养质量。
The path exploration of ideological and political construction of marketing major courses in applied colleges and universities,mainly from two aspects:the social needs of marketing major courses and the path of ideological and political construction of marketing major courses,and deeply analyzes the necessity of ideological and political construction of marketing major in applied colleges and universities.It provides the suggestions for the ideological and political construction of marketing professional courses in applied colleges and universities,and thus plays a role in the cultivation of college students'comprehensive ability,effectively improves the training quality of college students in our country,promotes the efficient employment of college students.
作者
王江骥
Wang Jiangji(Jinzhong College of Information,Jinzhong Shanxi 030600)
出处
《对外经贸》
2024年第5期132-135,共4页
FOREIGN ECONOMIC RELATIONS & TRADE
基金
山西省教育厅2022年山西省高等学校教学改革创新项目“大学生领导力培育视域下市场营销课程思政建设研究”(项目编号:J20221461)。
关键词
市场营销
课程思政
路径探索
全面型人才
培养目标
Marketing
Curriculum Ideological and Political
Path Exploration
Comprehensive Talents
Training Objective
作者简介
王江骥(1990-),女,汉族,山西运城人,硕士研究生,副教授,研究方向:营销管理与创新。
