摘要
在乡村振兴的社会背景下,新时代多民族乡村题材影视作品发展迅速并呈现出新的话语面向。多民族乡村影视题材作品的生产制作采用了文字、图像、语言、声音、空间等多模态,以多维的时空景观、特色的品牌景观以及表意的景观内核共同构建了文化认同。另外,面对全新的互联网环境以及媒体融合的发展趋势,创作者在对独具特色的民族文化进行塑造以及主题文化进行建构的过程中,扩大了多民族乡村题材影视的受众范围,调整了传播策略和传播效果,调动了观众参与度并创造了显著的传播价值,丰富了中国新时代影像表达的区间,间接作用于少数民族文化及非物质文化遗产的传承和保护。
In the social context of rural revitalization,films and television works with multi-ethnic rural themes in the new era have developed rapidly and presented new discourse orientations.The production of multi-ethnic rural films and television works adopts a multi-modal approach involving text,imagery,language,sound,space,etc.The construction of cultural identity is collectively formed through multi-dimensional temporal and spatial landscapes,distinctive brand landscapes,and meaningful landscape cores.In addition,faced with the new Internet environment and the development trend of media convergence,creators have expanded the audience scope of multi-ethnic rural theme films and television works by shaping distinctive ethnic cultures and constructing thematic cultures.They have adjusted their communication strategies and effects,increased audience engagement,and created significant communication value.This has enriched the range of visual expressions for China in the new era and indirectly contributed to the inheritance and protection of minority ethnic cultures and intangible cultural heritage.
作者
邱婧
李薇
QIU Jing;LI Wei(School of Literature and Communication,Guangdong Polytechnic Normal University,Guangzhou Guangdong 510665)
出处
《广东技术师范大学学报》
2024年第1期94-101,共8页
Journal of Guangdong Polytechnic Normal University
基金
国家社会科学基金艺术学重大项目“多民族艺术交融与中华民族认同研究”(项目编号:20ZD27)
广东省重点建设学科科研能力提升项目“铸牢中华民族共同体意识背景下的中国当代多民族文学发展机制研究”(项目编号:2021ZDJS024)。
关键词
乡村振兴题材
多模态
多民族
影视作品
theme of rural revitalization
multi-modal
multi-ethnic
films and television works
作者简介
邱婧,博士,广东技术师范大学教授,青年珠江学者;李薇,广东技术师范大学2022级硕士研究生。
