摘要
河南卫视以传统节日为索引、以舞蹈为载体,通过对传统文化符号的创新性发展以及与当代审美的创造性融合,探寻其“文化卫视”的发展路径。通过分析《唐宫夜宴》“破圈走红”原因,文章探讨了河南卫视在“中国节日”系列节目中如何利用传统文化符号在影像舞蹈中完成“国风舞蹈”的品牌构建,以及其如何利用《唐宫夜宴》热门IP衍生出“中国节日”系列IP,打造出既蕴含传统文化符号,又符合当代审美的影像舞蹈节目。
Taking traditional festivals as the index and dance as the carrier,Henan Satellite TV explores the development path of its“cultural satellite TV”through the innovative development of traditional cultural symbols and the creative integration of contemporary aesthetics.By analyzing the reasons for the popularity of Tang Palace Night Banquet,this paper discusses how Henan Satellite TV completes the brand construction of“Guofeng Dance”in the image dance by using traditional cultural symbols in the series of“Chinese Festivals”,and how it uses the popular IP of Tang Palace Night Banquet to derive the series of“Chinese Festivals”IP,so as to create an image dance program that not only contains traditional cultural symbols,but also conforms to contemporary aesthetics.
作者
罗莎
LUO Sha(Music College,Changsha University,Changsha Hunan 410022,China)
出处
《长沙大学学报》
2024年第1期14-18,30,共6页
Journal of Changsha University
基金
湖南省哲学社会科学基金青年项目,编号:22YBQ089。
关键词
“中国节日”系列节目
文创思维
创造性转化
IP打造
影像舞蹈
“Chinese Festivals”series
cultural and creative thinking
creative transformation
IP building
image dance
作者简介
罗莎,长沙学院音乐学院教师。研究方向:舞蹈批评、舞蹈人类学。
