摘要
基于NOW语料库的分析表明,海外用户重点关注国产手机品牌的设计、性能、价格等方面,对国产手机的总体评价偏正面,但不同手机品牌的出海区域存在较大差异,主要集中在南亚、东南亚及非洲地区,出海的时间节点及市场开拓进度差异较大,以小米与一加表现最为突出。总体而言,国产手机品牌的海外认可度在逐渐提高,但在欧美等国及高端市场占有率低,说明国产手机品牌的海外形象仍有待提高。
Based on the analysis ofNOW corpus,the study indicates that the overseas customers mainly concern the design,functions and price of mobile phones made by Chinese manufacturers.The target markets of Chinese mobile phones are south Asia,southeast Asia and Africa.The start time and developing progress of different Chinese brandsgoing abroad vary greatly,while Xiaomi and Oneplusareexcellent in expanding overseas markets.In general,overseas users offer more positive comments on Chinese mobile phones than before,however,the developed market in European countries and the USA is quite limited.Thus,there is still a long way to go for Chinese mobile phone manufacturers.
作者
刘剑
LIU Jian(Foreign Languages School,Hengyang Normal University,Hengyang Hunan 421008,China)
出处
《齐齐哈尔大学学报（哲学社会科学版）》
2023年第11期135-138,共4页
Journal of Qiqihar University(Philosophy & Social Science Edition)
基金
湖南省哲学社会科学基金一般项目:中美贸易战背景下Made-in-China海外话语形象的语料库研究(18YBA043)。
关键词
国产手机
海外形象
语料库
Chinese mobile phone
overseas image
corpus-based
作者简介
刘剑(1974—),男,教授,博士。主要从事中国形象、语料库的创建及应用、软件本地化翻译研究。
