摘要
运用文本分析和田野调查的研究方法,基于集体主义和个人主义的文化价值观维度视角,分析并比较中国、日本和美国马拉松发展的文化特征。研究表明,美国马拉松文化以个人主义为核心,发展出注重参与和休闲的消费跑者群体。日本马拉松文化基于以制度集体主义为核心的“和”的精神,发展出注重团体竞技的驿传。中国马拉松文化结合群内集体主义和传统文化,催生出具有拟亲属关系的跑团与独特的创意跑步风尚。在三国的马拉松发展中,大众媒体与运动社交类新媒体等媒介因素均起到重要的推动作用。基于美国和日本马拉松的发展经验,结合当代中国马拉松的发展现状,未来中国马拉松应重视发展更具有中国特色的马拉松,以进一步推动中国马拉松产业化、本土化和大众化。
Using the methods of textual analysis and fieldwork,and based on the cultural value dimensions of collectivism and individualism,this paper analyze and compare the cultural characteristics of the development of marathons in China,Japan and the United States.The results show that American marathon culture centers on individualism and has developed consumer runners who pay attention to participation and leisure.Based on the spirit of"Wa"with institutional collectivism as the core,Japanese marathon culture has developed the ekiden that emphasizes group competition.Chinese marathon culture has developed running groups with parakinship and a unique fashion of creative running by fusing in-group collectivism and traditional culture.Mass media and new sports-social media have played a pivotal role in the development of marathons in the three countries.Based on the development experience of marathons in the United States and Japan,combined with the development of contemporary Chinese marathons,the future Chinese marathons should attach importance to the development of marathons with more Chinese characteristics,to further promote the industrialization,localization and popularization of Chinese marathons.
作者
赵天娜
章宏
ZHAO Tian-na;ZHANG Hong(College of Media and International Culture,Zhejiang University,Hangzhou 310022,China)
出处
《浙江体育科学》
2024年第1期7-12,66,共7页
Zhejiang Sport Science
基金
中央高校基本科研业务费专项资金项目(S20230096)
中央高校基本科研业务费专项资金项目(S20220142)。
关键词
马拉松
集体主义
个人主义
跨文化视角
中国
marathon
collectivism
individualism
cross-cultural comparative analysis
China
作者简介
赵天娜(1995-),女,浙江慈溪人,博士研究生,研究方向:体育传播学;通讯作者:章宏(1978-),女,浙江温州人,副教授,博士,博士生导师,研究方向:跨文化传播.
