摘要
米易县拥有四川省最丰富的阳光资源,为发展特色农产品提供了良好的条件。近年来县政府着力打造“阳光米易”农业品牌,已成为最具特色的地方名片之一。在这个过程中,电子商务对于树立品牌、增加销量、提高农民收入起到了关键作用。文章通过问卷调查和实地走访,深入了解米易县特色农产品电子商务发展现状,发现存在政策不足、技术缺乏等问题,并给出了相应解决策略,以期为推动米易县经济发展,扎实推进乡村振兴战略提供理论参考。
Miyi County has the richest sunshine resources in Sichuan Province,providing good conditions for the development of characteristic agricultural products.In recent years,the county government has focused on creating the"Sunshine Rice Easy"agricultural brand,which has become one of the most distinctive local business cards.In this process,e-commerce plays a crucial role in establishing brands,increasing sales,and increasing farmers'income.This article conducts a questionnaire survey and on-site visits to gain a deeper understanding of the current development status of e-commerce for characteristic agricultural products in Miyi County.It identifies issues such as insufficient policies and technology,and provides corresponding solutions.The aim is to provide theoretical reference for promoting the economic development of Miyi County and solidly promoting rural revitalization strategies.
作者
王滢
顾福珍
Wang Ying;Gu Fuzhen(School of Economics and Management of Panzhihua University,Panzhihua Sichuan 617000)
出处
《北方经贸》
2023年第12期80-83,共4页
Northern Economy and Trade
基金
国家级大学生创新创业项目(202211360014)
四川省人文社会科学重点研究基地攀枝花学院资源型城市发展研究中心项目(ZYZX-ZD-2202)。
关键词
乡村振兴
特色农产品
电子商务
发展策略
Rural revitalization
Specialty agricultural products
Electronic Commerce
development strategy
作者简介
王滢(2003-),女,四川眉山人,本科学生,研究方向:工商管理;顾福珍(1975-),女,哈尔滨人,副教授,博士,研究方向:区域经济。
