摘要
在政策和市场的双重驱动下,我国各地在推进文化和旅游深度融合发展方面进行了探索实践。然而,数字文旅产业组织化程度较低、数字技术在文旅场景中运用不足、数字文旅企业国际竞争力较弱等问题掣肘着我国文化和旅游融合“走深走实”。数字技术以其“低时延、多平台、广互联”的特点在重塑文旅产业价值链、变革文旅产业运营模式、丰富文旅产业业态、拓展文旅消费空间等方面展现出巨大潜力。以数字技术推进文化和旅游深度融合,需要以政策体制驱动、重大项目联动、龙头企业带动和价值链网驱动为“引爆点”,并从文化资源创新转化、文旅资源配置优化、链主企业壮大、区域协同联动、特色品牌擦亮、高端人才引育等方面多点发力,构建“资源共享、产业协同、双向赋能、跨界融合”的现代文旅产业发展新格局。
The report to the 20th National Congress of the Communist Party of China pointed out:"We will promote the in-depth integration of culture and tourism".Driven by policies and industries,various regions have actively explored the deep integration of culture and tourism.However,the problems of strong policy promotion but weak market entities,imbalance between supply and demand in the cultural tourism market and weak linkage between departments and regions have been hindering the deep integration of culture and tourism in China.Digital technology has become a powerful way to break through the bottleneck by virtue of its characteristics of low latency,multi-platform and wide interconnection,which can effectively help reshape the industrial value chain,change the industrial operation mode,enrich the cultural and tourism industry and expand the cultural and tourism consumption space.In order to promote the deep integration and development of cultural tourism with digital technology,we should take the four modes of policy system drive,resource project drive,market subject drive and value chain network drive as the tipping point.We should adhere to promote the innovation and transformation of cultural resources,optimize the allocation of cultural and tourism resources,strengthen the growth of chain main enterprises,promote regional coordination and linkage,polish characteristic brands,introduce and educate high-end talents,and build a new pattern of modern development of"resource sharing,industrial coordination,two-way empowerment and cross-border integration".
出处
《南京社会科学》
CSSCI
北大核心
2023年第11期147-154,164,共9页
Nanjing Journal of Social Sciences
基金
国家自然科学基金青年项目“空间关联视角下长三角文化市场一体化的时空演进与体制机制创新研究”(72004097)的阶段性成果。
关键词
数字技术
文化和旅游
融合
逻辑机理
创新路径
digital technology
culture and tourism
deep integration
logical mechanism
innovation path
作者简介
郭新茹,南京师范大学文化产业与创意传播基地教授、博导,南京大学长三角文化产业发展研究院研究员,南京210024。
