摘要
针对大佛寺石窟文创产品存在的游客需求模糊、产品缺乏文化情感共鸣等问题,有效探究出满足游客对彬县大佛寺石窟景区的文创需求,提高游客满意度,促进景区经济发展。对消费者进行需求调研,运用文化三层次理论分析转化大佛寺石窟文化设计要素,并基于Kano模型对文化属性分类及排序,挖掘出核心需求设计要素。针对大佛寺石窟香薰产品需求研究中发现,游客对具备多种功能、无烟化使用十分重视,对易操作和具备历史宗教文化及缓解情绪有着更高的需求,因此在设计中满足以上需求可提升用户满意度。以Kano模型来分析游客需求的设计方法,能够科学准确地发现大佛寺石窟游客对文创产品的核心需求,为石窟香薰文创的设计提供方向指引,为其他石窟文创产品设计提供参考思路。
Aimingand emotional resonanceat the problemsof the culturalof tourists'andvaguecreativedemandproductsand oflackBigofBuddhacultural Temple Grottoes,this paper effectively explores the needs of tourists for cultural and creative products of Big Buddha Temple Grottoes in Bin County,improves tourists'satisfaction and promotes the economic development of the scenic area.The demand of consumers was investigated,the three-level theory of culture was used to analyze and transform the cultural design elements of Big Buddha Temple Grottoes,and the cultural attributes were classified and ranked based on the Kano model to excavate the core demand elements.According to the research on the demand for aromatherapy products in the grottoes of Dafo Temple,it is found that tourists attach great importance to the use of diversified functions and smokeless,and have a higher demand for easy operation and cultural emotion of the grottoes.Therefore,meeting the above needs in the design can improve user satisfaction.Using KANO model to analyze the design method of tourists'needs can scientifically and accurately discover the core needs of tourists for cultural and creative products in the grottoes of the Buddhist Temple,provide direction and guidance for the design of aromatherapy cultural and creative products in the grottoes,and provide reference ideas for the design of other cultural and creative products in the grottoes.
作者
张静
冯一婷
ZHANG JING;FENG YITING
出处
《设计》
2023年第19期12-15,共4页
Design
基金
陕西省社科项目《历史地理学视域下陕西石窟寺赋存环境与艺术研究》2022J074。
关键词
KANO模型
石窟文创设计
游客需求
彬县大佛寺石窟文化三层次理论
Kano model
Cultural and creative design of grottoes
Tourist demand
Big Buddha
Temple Grottoes in Bin County
The three-level theory of culture
