摘要
伴随新一代科技革命的纵深推进,以互联网为平台的新媒体信息技术为媒体经济带来了一场产业革命。在新媒体经济蓬勃发展的背景下,中医药文化产业应顺应趋势,打破传统媒体传播的局限性,合理、熟练、深入地应用新媒体技术,不断增强自身影响力与辐射力。在传承优秀中医传统文化、为国民经济作出贡献的同时,国际环境、政治策略、经济形势、人文传统等环境时时更新迭代,中医药文化产业既将面临严峻的新挑战,又将收获宝贵的新机遇。
With the deepening of the new generation of scientific and technological revolution,the new media information technology based on the Internet has brought an industrial revolution to the media economy.Under the background of the vigorous development of the new media economy,the traditional Chinese medicine cultural industry should conform to the trend,break the limitations of traditional media communication,rationally,skillfully and deeply apply new media technology,and constantly enhance its influence and radiation.While inheriting the excellent traditional Chinese medicine culture and making contributions to the national economy,the international environment,political strategy,economic situation,humanistic tradition and other environments are constantly updated and iterated,and the traditional Chinese medicine cultural industry will not only face severe new challenges,but also harvest valuable new opportunities.
作者
叶星兰
沈灿
熊斌
杨云松
卢威
YE Xinglan;SHEN Can;XIONG Bin;YANG Yunsong;LU Wei(Clinical College of Traditional Chinese Medicine,Hubei University of Chinese Medicine,Hubei Province,Wuhan 430061,China)
出处
《中国中医药现代远程教育》
2023年第23期157-160,共4页
Chinese Medicine Modern Distance Education of China
基金
湖北省教育厅人文社会科学研究项目【No.20Q073】
湖北中医药大学中药传承与创新计划【No.201902】。
关键词
新媒体
中医药文化
文化产业革命
湖北
new media
traditional Chinese medicine culture
cultural industry revolution
Hubei
作者简介
通信作者:熊斌,binxiong@vip.163.com。
