摘要
本文通过277份线上预制菜消费者问卷数据,分析了消费者对预制菜的了解度、满意度、购买率、接受度、关注点、主要需求及了解渠道等情况,并通过交叉分析进一步研究了消费者对预制菜了解度的影响因素。在此基础上,提出了全面展开预制菜相关的消费者调研及宣传工作、加强预制菜的科普及解读工作、加强科技创新及应用创新预制菜政策供给形式等建议,以供参考。
This paper analyses consumers’understanding,satisfaction,purchase rate,acceptance,concerns,major needs and channels of understanding of prepared dishes through 277 online questionnaires on prepared dishes,and further researches the influencing factors of consumers’understanding of prepared dishes through cross analysis.On this basis,it puts forward the suggestions of comprehensively launching consumer research and publicity work related to prepared dishes,strengthening the popularisation and interpretation of prepared dishes,and strengthening the scientific and technological innovation and the application of innovative forms of policy supply of prepared dishes for reference.
作者
金亮
王希龙
丁相江
魏广成
史鹏飞
JIN Liang;WANG Xilong;DING Xiangjiang;WEI Guangcheng;SHI Pengfei(Business School,University of Chinese Academy of Social Sciences,Beijing 102488;Faculty of Applied Economics,University of Chinese Academy of Social Sciences,Beijing 102488;School of Public Administration and Policy,Shandong University of Finance and Economics Jinan,Shandong 250014;Institute of Agricultural Economics and Development,Chinese Academy of Agricultural Sciences,Beijing 100081;Research Center of Rural Economy of Ministry of Agriculture and Rural Affairs,Beijing 100810)
出处
《中国商论》
2023年第19期95-99,共5页
China Journal of Commerce
基金
清华大学中国农村研究院博士论文奖学金项目(202121)。
关键词
预制菜
消费者认知
了解度
问卷分析
交叉分析
prepared dishes
consumers’perception
understanding
questionnaire analysis
cross analysis
作者简介
金亮(1985-),男,汉族,北京人,博士研究生,研究方向:数字经济与创新管理;王希龙(1996-),男,汉族,山东青岛人,博士研究生,研究方向:农业农村绿色发展;丁相江(1998-),男,汉族,山东临沂人,硕士研究生,研究方向:产业经济;魏广成(1994-),男,汉族,山东临朐人,助理研究员,博士,研究方向:农村集体经济;通讯作者:史鹏飞(1993-),男,汉族,河南平顶山人,助理研究员,博士,研究方向:农民增收、共同富裕。
