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以原创能力提升地方主流媒体影响力——盐城广电内容创新实践路径探析 被引量:2

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摘要 融媒时代,地市级广电是建设区域性全媒体传播体系的重要一环,若要在激烈的竞争中实现守正创新、占据区域传播高地,就必须不断增强媒体内容生产的原创能力,让更加符合本土化、个性化、差异化的作品作为主体构建传播矩阵,从而提升地方主流媒体影响力。
作者 陈军
出处 《中国广播电视学刊》 CSSCI 北大核心 2023年第10期111-113,共3页 China Radio & TV Academic Journal
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