摘要
作为全民阅读战略的重要一环和有力抓手,图书馆及其丰富多彩的阅读推广活动独具潜力,受到广泛关注。该文首先回顾了阅读推广及其专业化进程,其次考察了近年涌现的若干阅读推广探索,最后从资源、需求及促进二者关联等角度讨论后疫情时代图书馆如何行稳致远,持续有效开展阅读推广活动。该文在当下机遇和挑战并存的条件下,关注和把握阅读推广基本理论发展方向的同时,对近年来的阅读推广新实践活动如盲盒借阅及直播带书,做了梳理和讨论,并展望未来,进一步强调,应在复杂多变的环境中守正创新,修炼基本功,以专业化引领阅读推广实践发展。
As an important part and powerful lever of the national reading strategy,libraries and their diverse reading promotion activities have unique potential and have received widespread attention.This article first reviews the process of reading promotion and its professionalization,then examines several emerging reading promotion explorations in recent years.Finally,from the perspectives of resources,needs,and promoting the correlation between the two,it discusses how libraries can continue to effectively carry out reading promotion activities in the post pandemic era.Under the conditions of both opportunities and challenges,this article focuses on and grasps the development direction of the basic theory of reading promotion.At the same time,it sorts out and discusses new practical activities of reading promotion in recent years,such as blind box borrowing and live streaming books.It further emphasizes that we should adhere to innovation,cultivate basic skills,and lead the development of reading promotion practice with specialization in a complex and ever-changing environment.
作者
谭映月
王彦兵
韩亭
TAN Yingyue;WANG Yanbing;HAN Ting(Shandong First Medical University&Shandong Academy of Medical Sciences,Tai'an Shandong,271016,China)
出处
《文化创新比较研究》
2023年第21期166-170,共5页
Comparative Study of Cultural Innovation
基金
泰安市科技创新发展项目“疫情防控常态化下社区图书馆阅读推广策略研究”(项目编号:2021ZC521)的阶段性研究成果之一。
关键词
阅读推广
专业化
直播
盲盒
服务创新
关联
Reading promotion
Professionalization
Livestream
Blind box
Service innovation
Connection
作者简介
谭映月(1989-),女,山东临沂人,硕士,馆员,研究方向:信息素养教育与阅读推广。
