摘要
深植精品意识、打造精品图书,是图书出版社在当今市场激烈竞争环境下稳健发展的有效举措,同时也是图书出版社承担社会责任的价值体现。打造传媒精品图书是凝聚传媒出版社品牌优势、提升品牌影响力的重要途径,是传媒出版社及其编辑的神圣责任,也是我国实现由出版大国向出版强国转变的必由之路。在策划传媒精品图书的过程中,传媒编辑应着力于行业的发展状况、同类书的出版现状、对作者的遴选等方面,统揽全局,积极主动、善于沟通,并专注细节。该文从传媒精品图书的特点出发,结合笔者自身的编辑实践,试分析传媒精品图书的主要特征、打造传媒精品图书的对策,以及在党的二十大精神指引下打造传媒精品图书的时代意义。
Deeply planting classic awareness and creating classic books are effective measures for the steady development of publishing houses in today's fierce market competition environment,and also the value of publishing houses to assume social responsibility.To create classic media books is an important way to consolidate the brand advantages and enhance the brand influence of media publishing houses,which is the sacred responsibility of media publishing houses and their editors,and the only way for China to realize the transformation from a large publishing country to a powerful publishing country.In the process of planning classic media books,media editors should focus on the development of the industry,the publishing status of related similar books,the selection of authors,etc.,take the overall initiative,be good at communication and focus on details.Based on the characteristics of classic media books and the author's own editing practice,this paper attempts to analyze the main characteristics of classic media books,the countermeasures to create them,and the significance of creating classic media books under the guidance of the 20th National Congress of the Communist Party of China.
作者
张晓梅
ZHANG Xiaomei(China International Radio Press,Beijing,100079,China)
出处
《文化创新比较研究》
2023年第21期135-140,共6页
Comparative Study of Cultural Innovation
关键词
传媒
精品意识
精品图书
图书出版
选题
策划
Media
Classic awareness
Classic books
Book publication
Topic
Topic selection
作者简介
张晓梅(1979-),女,江苏徐州人,硕士研究生,出版专业中级,研究方向:传媒出版、英语翻译。
