摘要
企业新闻传播力和引导力是企业在市场竞争中获取优势的重要手段,通过有效的新闻传播,企业可以向外界展示自身的形象、文化、价值观以及产品和服务等方面的特点,提高品牌知名度和美誉度,吸引更多潜在客户的关注和信任。同时,通过巧妙的宣传引导,企业可以影响消费者的购买决策,推动市场需求的变革,促进产业升级和发展。本文将从实践角度出发,结合企业新闻传播的现状和趋势,探讨如何提升企业新闻传播力和引导力,为企业营销和品牌建设提供参考和思路。
The dissemination and guidance of corporate news are important means for enterprises to gain advantages in market competition.Through effective news dissemination,enterprises can showcase their image,culture,values,products and services to the outside world,improve brand awareness and reputation,and attract more potential customers'attention and trust.Meanwhile,through clever promotion and guidance,enterprises can influence consumers'purchasing decisions,drive changes in market demand,and promote industrial upgrading and development.This article will start from a practical perspective,combining the current situation and trends of enterprise news to explore how to enhance the dissemination and guidance of enterprise news,providing reference and ideas for enterprise marketing and brand building.
作者
刘永明
LIU Yongming(China Chemical Industry News Co.,Ltd.,Beijing Xicheng district 100011)
出处
《中国科技纵横》
2023年第16期12-14,共3页
China Science & Technology Overview
关键词
企业新闻
传播力
引导力
实践与思考
corporate news
dissemination
guidance
practice and re
作者简介
刘永明(1970-),男,河南夏邑人,研究方向:新闻宣传。
