摘要
查干湖位于吉林省北部,是吉林省最大的内陆湖泊和自然保护区,具有历史悠久的地域文化内涵和丰富的查干湖冬捕旅游文化。旅游文创产品设计与地域文化是密不可分的,文创产品设计是文化的一种表现,地域文化也是设计的核心。本文对查干湖冬捕旅游文创产品设计进行研究,针对渔猎文化分析查干湖冬捕旅游文创产品设计存在的问题,并阐述基于查干湖冬捕旅游文创产品的设计意义,归纳总结出基于查干湖冬捕旅游文创产品设计的品牌形象策略,以渔猎文化为主促进文创产品的品牌效益。
Chagan Lake,located in the north of Jilin Province,is the largest inland lake and nature reserve in Jilin Province.It has a long history of regional cultural connotation and rich Chagan Lake winter fishing tourism culture.Tourism cultural and creative product design and regional culture are inseparable.Cultural and creative product design is a manifestation of culture,and regional culture is also the core of design.This paper studies the design of cultural and creative products of Chagan Lake winter fishing tourism,analyzes the problems existing in the design of cultural and creative products of Chagan Lake winter fishing tourism,and expounds the design significance of cultural and creative products based on Chagan Lake winter fishing tourism,sums up the brand image based on the design of cultural and creative products of Chagan Lake winter fishing tourism,and promotes the brand benefits of cultural and creative products by focusing on fishing and hunting culture.
作者
王嘉毅
李东娜
WANG Jia-yi;LI Dong-na(Changchun University of Technology,Changchun 130000,China)
出处
《绿色包装》
2023年第8期152-156,共5页
Green Packaging
关键词
查干湖
渔猎文化
品牌包装设计
Chagan lake
fishing and hunting culture
brand packaging design
作者简介
王嘉毅(1998-),男(汉族),吉林松原人,研究生,研究方向:视觉传达设计;通讯作者:李东娜(1972-),女(汉族),吉林长春人,教授,硕士生导师,硕士,研究方向:视觉传达与媒体设计。
