摘要
当设计有了“情绪”,产品就有了灵魂。好的产品设计能够为消费者提供正向情绪价值进而提升产品附加值、扩大品牌影响力,因而如何做好产品的情绪价值赋能成为各大品牌提升核心竞争力的必然命题。在这一市场风向标下,皮革服饰要顺势而为,把握创造正向情绪价值的原则方向,通过利用象征符号引发情绪共鸣、紧贴时代语境进行设计创新、嵌入元素互动形塑文化情境等方式为产品设计加持,从而赢得消费者认同和青睐。
When design has"emotions",products have souls.Good product design can provide consumers with positive emotional value,thereby enhancing product added value and expanding brand influence.Therefore,how to empower product emotional value has become an inevitable proposition for major brands to enhance their core competitiveness.Leather clothing should follow the trend,grasp the principle of creating positive emotional value,and improve product design by using symbolic symbols to evoke emotional resonance,closely adhering to the context of the times for design innovation,and embedding elements to shape cultural contexts,in order to win consumer recognition and favor.Under the market measures,and for leather clothing conveniently grasp the direction of the principle of creating emotional value,through the use of symbols context cause emotional resonance,close to the age of innovation design,embedded element methods such as interactive shape cultural situation,for product design to win customer recognition and favor.
作者
杨微
YANG Wei(College of Art and Design,Xi'an Mingde Institute of Technology,Xi'an 710124,China)
出处
《西部皮革》
2023年第17期103-105,共3页
West Leather
关键词
情绪价值
皮革服饰设计
原则遵循
实践路径
emotional value
leather costume design
the principle to follow
practical path
作者简介
杨微(1994.10-),女,汉族,陕西西安人,西安明德理工学院助教,硕士研究生,研究方向为传统文化创新设计,770863126@qq.com。
