摘要
以国内外四个知名独立设计师品牌ANNAKIKI、ANGEL CHEN、Marine Serre、Robert Wun为样本的研究表明,独立设计师品牌多在大主题下通过品牌特征元素(波浪袖、拼接色块、新月和兰花等)与其他设计元素(图案、色彩、面料和廓形等)进行融合,以大体量的服装系列或多个系列构成系列服装产品。在主题大系列设计中,一般都会共存若干小系列(每季2~3套),但这些小系列里往往不与品牌特征元素直接融合,而是通过与特征系列中的其他元素加强呼应,达到与品牌特征系列相区别但又有着紧密联系的目的,以加强品牌识别度与产品的多样性和丰富度。
A study of four well-known independent designer brands in China and worldwide,ANNAKIKI,ANGEL CHEN,Marine Serre,and Robert Wun,shows that independent designer brands often integrate brand feature elements(wave sleeves,patchwork color blocks,crescents,orchids,etc.)with other design elements(patterns,colors,fabrics,silhouettes,etc.)under major themes,forming a series of clothing products with a large volume of clothing series or multiple series.In the design of themed series,there are usually several small series(2-3 sets per season)coexisting.They do not always integrate directly with the essential brand feature elements,but echo strongly with other elements in the featured line instead so that these small series are distinguished from the featured brand series yet closely connected to them and the brand recognition and product diversity and richness are effectively increased.
作者
潘艳芬
郑晶
PAN Yanfen;ZHENG Jing(School of Design Art,Xiamen University of Technology,Xiamen 361024,China)
出处
《厦门理工学院学报》
2023年第2期47-53,共7页
Journal of Xiamen University of Technology
基金
厦门理工学院高层次人才项目(YSK22016R)
厦门理工学院研究生科技创新计划项目(YKJCX2021217)。
关键词
独立设计师品牌
系列服装
设计方法
设计元素
independent designer brands
series clothing
design methods
design elements
作者简介
通信作者:郑晶,男,副教授,博士,主要研究方向为品牌服装设计理论与方法论,E-mail:18675008@qq.com。
