摘要
目的 在文旅融合背景下,抓住时代发展契机,在文创产品设计中更好地融入地域文化,挖掘产品背后所蕴含的文化特色、文化价值以及与之对应的审美导向。方法 基于文旅融合的时代背景,探索地域文化与文创产品设计融合的意义,并结合当下消费者的需求,将地域文化恰如其分地应用到文创产品设计中。结论 将地域文化融入到文创产品设计中是传承地域文化、提升产品文化内涵的重要途径,通过对地域文化进行民俗性、实用性、时代性、全面性地融入和设计,能够使文创产品设计更具生命力。
The work aims to seize the opportunity of the times under the background of the integration of culture and tourism to integrate the regional culture better in the design of cultural and creative products,and excavate the cultural characteristics,cultural values and aesthetic orientation behind the products.Based on the background of the integration of culture and tourism,the significance of the integration of regional culture and cultural and creative product design was explored.Combined with the needs of the current consumers,the regional culture was appropriately applied to the design of cultural and creative products.The integration of regional culture into the design of cultural and creative products is an important way to inherit the regional culture and enhance the cultural connotation of the products.By integrating and de-signing the regional culture in a folk,practical,contemporary and comprehensive way,the design of cultural and creative products can be more vital.
作者
侯明明
HOU Ming-ming(University of Sanya,Hainan Sanya 572000,China)
出处
《包装工程》
CAS
北大核心
2023年第16期340-342,386,共4页
Packaging Engineering
关键词
文旅融合
地域文化
文创产品
integration of culture and tourism
regional culture
cultural and creative products
作者简介
侯明明(1982-),女,硕士,副教授,主要研究方向为设计方法、设计管理。
