摘要
目的使用文献计量学对近二十年的劝导设计研究进行可视化分析,旨在探索劝导设计的当前研究现状与未来发展趋势,为我国的劝导设计研究起到参考与启示性作用。方法以Web of Science核心合集数据库作为数据来源,用Rbibliometrix和VOSviewer文献计量工具生成科学知识图谱,Rbibliometrix包用于对文献年发表量、国家、机构、作者、期刊进行定量分析,VoSviewer用于构建文献共被引、关键词共现网络分析。结论文献计量分析显示劝导设计领域文献发表量逐年增长,呈现多学科交叉融合态势。美国及奥卢大学等机构和学者HarriOinas-Kukkonen在该领域做出重要学术贡献。研究主题聚焦于行为理论、劝导技术理论、交叉学科研究和人机交互劝导四个方面。劝导结果、领域、媒介、技术和策略五大关键词成为研究热点,并构成了完备的劝导关系链。劝导设计的重点领域是健康干预,未来劝导设计将向“数字化”转型,劝导内容与技术将随时代语境与用户需求而拓展。
The work aims to visually analyze the research of persuasive design in the past two decades through the bibliometric method,to explore the current research status and future development trends of persuasive design,and play a reference and enlightening role for the research of persuasive design in China.In this research,the Web of Science data-base was used as the data source,R bibliometrix and VOSviewer were used to generate scientific knowledge graphs.R bibliometrix package was used for quantitative analysis of the annual scientific publication,country,institution,author and journal,and VOSviewer was used to construct a network analysis of literature co-citation and keyword co-occurrence.The results show that the persuasive design publications are increasing year by year,showing a phenomenon of multidis-ciplinary integration.The United States is the most contributory and influential research country,and the University of Oulu is the most contributory institution.Scholar Harri Oinas-Kukkonen is the most influential author in this field.The cited documents form a total of four clusters,namely behavior theory,persuasion technology theory,interdisciplinary re-search,and human-computer interaction persuasion.Keyword clustering presents five major research hotspots,namely persuasion results,persuasion fields,persuasion media,persuasion techniques,and persuasion strategies,forming a com-plete persuasion relationship chain.Health intervention is an important point and research direction of persuasive design.In the future,persuasion design will be transformed to"digital",and the content and technology of persuasion will be ex-panded with the current context and user needs.
作者
方兴
王誉霏
FANG Xing;WANG Yu-fei(Wuhan University of Technology,Wuhan 430070,China)
出处
《包装工程》
CAS
北大核心
2023年第16期101-110,144,共11页
Packaging Engineering
作者简介
方兴(1962-),男,博士,教授、博士生导师,主要研究方向为信息服务与交互设计研究;通信作者:王誉霏(1997-),女,硕士生,主攻交互设计、服务设计、劝导设计。
