摘要
从交互体验设计的角度出发探讨非物质文化遗产文化创意产品的包装设计,提出非遗文创包装设计的核心要以人、事、物三者交互关系为重点,以消费者与其包装设计的交互体验为核心,探讨了基于交互体验的非遗文创包装设计的形态语言是一种有生命情感的语言符号,具有符号性、感知性、认知性、形象统一性、逻辑性和创造性等特征,其包装设计通过多感官体验和综合性交互行为方式让消费者产生交互体验、文化体验和情感体验。提出基于交互体验的非遗文创包装设计方法,为传统非物质文化遗产文化创意产品包装设计的创新提供参考依据。
This paper discusses the packaging design of intangible cultural heritage cultural creative products from the perspective of interactive experience design,and puts forward that the core of the packaging design of intangible cultural heritage should focus on the interaction between people,things and things,and focus on the interactive experience between consumers and their packaging design.It discusses that the form language of the packaging design of intangible cultural heritage based on interactive experience is a language symbol with life emotion,which is symbolic,perceptive with the characteristics of cognition,image unity,logic and creativity,its packaging design generates consumers’interactive experience,cultural experience and emotional experience through multi-sensory experience and comprehensive interactive behavior with consumers.Many methods of packaging design of non-heritage cultural and creative products based on interactive experience are proposed to provide reference for innovative design of packaging design of traditional intangible cultural heritage cultural and creative products.
作者
董锦
高建丰
DONG Jin;GAO Jian-feng(Taiyuan University,Taiyuan 030036,China)
出处
《绿色包装》
2023年第7期135-138,共4页
Green Packaging
基金
国家级大学生创新创业训练计划项目资助(202211242008)。
关键词
交互体验
非物质文化遗产
文化创意产品
包装设计
interactive experience
intangible cultural heritage
cultural and creative products
packing design
作者简介
董锦(1981—),女(汉族),山西太原人,副教授,硕士,研究方向:视觉传达设计与理论研究;高建丰(2001—),男(汉族),山西太原人,太原学院本科在读,研究方向:视觉传达设计。
