摘要
艺术对乡村旅游赋能,就是将创意设计理念嵌入旅游业发展的不同阶段,优化游客体验,用艺术之力保护乡村风貌、美化乡村风物、存续乡村礼俗、传播乡村风情,进而在村民之间、村民与游客之间建立沟通交流的桥梁。艺术乡建有助于理顺艺术实践与乡村旅游空间共存、艺术成果与乡村旅游产业共创、艺术思维与乡村旅游主体共生三种关系,借艺术之能,依托旅游实践修复乡村社会秩序、维护信仰体系、推动村民审美提升、保持独特的地方感,使乡村旅游品牌由低价值的“使用”功能转向高价值的“符号”情感功能,让乡村旅游产品由“功能制造”阶段升华到“意义制造”阶段,提升乡村旅游服务品质、推动乡村就业由“城市化”到“逆城市化”转变,促进乡村振兴。
Art enriches rural tourism by integrating design thinking and practice at different stages of pre-,mid-and post-tourism to optimize tourists'experience,we should protect the rural features,beautify the rural customs,preserve the rural customs and spread the rural customs with the power of art,and then build a bridge of communication,dialogue and exchange between the villagers and tourists.The process of art rural construction helps to straighten out the coexistence of art practice and rural tourism space,the co-creation of art achievements and rural tourism industry,and the symbiosis of art thinking and rural tourism subject,relying on the art and tourism practice,it can repair the social order of the village,maintain the belief system,promote the aesthetic improvement of the villagers,and maintain the unique sense of place,it makes the rural tourism brand change from the low-value"Use"function to the high-value"Symbol"additional function,and makes the rural tourism product sublimate from the"Function manufacture'stage to the"Meaning manufacture"stage,it is of great significance to improve the quality of rural tourism service,promotethe transformation of rural employment from"Urbanization"to"Counter-urbanization",and promote the revival of rural economy and culture.
作者
荆翡
李艳伟
JING Fei;LI Yan-wei(School of Art and Design,Nanjing TECH University,Nanjing,Jiangsu 221816;City University of Macao,Macao 999078)
出处
《艺术百家》
CSSCI
北大核心
2023年第3期33-39,共7页
Hundred Schools In Arts
基金
2021年度江苏省社会科学基金项目“影像艺术赋能乡村振兴策略研究”(项目编号:21YSD007)阶段性成果
2020年度江苏省文化和旅游科研课题“‘艺术+数字’乡建对乡村旅游的促进作用”(项目编号:20YB11)阶段性成果之一。
关键词
艺术乡建
乡村旅游
旅游品牌
赋能
Art Rural Construction
Rural Tourism
Tourism Brand
Empowerment
作者简介
荆翡(1982-),女,汉,山西阳泉人,南京工业大学艺术设计学院数字媒体艺术系副教授,硕士研究生导师。研究方向:艺术创意传播研究;李艳伟(1978-),男,汉,山东济南人,澳门地区城市大学博士研究生,济南大学土木建筑学院副教授。研究方向:城乡文化遗产保护,城乡更新。
