摘要
城乡传播是维系城乡关系的重要纽带与实现途径,是国家战略的重要组成部分和国家话语体系建构的重要方面。基于短视频的农村网红经济成为驱动城乡信息往来与物质流通的新兴载体。然而,当“头部”与“腰部”农村网红纷纷走上“去农”“去家乡”的商业化之路,“底部”农村网红在低端维持,农村网红经济面临“助农难”的现实困境。文章通过引入行动者网络理论剖析农村网红经济高质量发展的行动者网络圈层,试图从传播互动、生产协作、产业配套三个层面探寻农村网红经济助力乡村振兴的可能路径。
Urban-rural communication is an important link and way of maintaining urban-rural relations,an important part of national strategy and an important aspect of national discourse system construction.The rural Inter-net celebrity economy based on short videos has become an emerging carrier that drives urban-rural information ex-changes and material circulation.However,when the“head”and“waist”rural Internet celebrities have em-barked on the road of commercialization of“away from the farmers”and“away from the countryside”,and the“bottom”rural Internet celebrities can only stay at the low end,the rural Internet celebrity economy is facing the real dilemma of“difficulties in helping farmers”.By introducing the actor-network theory to analyze the actor-network circle of the high-quality development of the rural Internet celebrity economy,it tries to explore the possi-ble paths for the rural Internet celebrity economy contributing to rural revitalization from the three aspects of commu-nication interaction,production cooperation,and industrial support.
作者
韩春秒
HAN Chunmiao(Institute of Journalism and Communication,Hebei Academy of Social Sciences,Shijiazhuang 050051,China)
出处
《经济论坛》
2023年第5期108-116,共9页
Economic Forum
基金
河北省社科基金年度项目“全媒体时代河北主流网红培育与正能量传播机制研究”(HB22XW006)阶段性研究成果。
关键词
城乡传播
农村网红经济
乡村振兴
Urban-rural communication
Rural internet celebrity economy
Rural revitalization
作者简介
韩春秒,河北省社会科学院新闻与传播学研究所副研究员,研究方向:城乡传播、自媒体、数字经济。
