摘要
近几年,中国汽油消费市场呈现六大特点:消费量增长缓慢、消费区域集中、消费季节性明显、资源供应多元、运营平台化以及新能源替代加速。进入后疫情时期,短期看,国内汽油消费将更早迎来峰值平台期、加油站运营移动化进一步加速、政府监管更加规范、汽油资源更加注重国内循环;长期看,在汽油需求见顶的大趋势下,国内汽油消费市场竞争将更趋白热化。建议汽油消费市场相关企业从源头加快总量控制和结构调整,在销售中采取更加积极的营销策略,密切关注新能源对汽油消费市场的冲击和以自动驾驶为代表的新技术的应用,以拓展后疫情时期的发展空间。
In recent years,China's gasoline consumption market is characterized by such six major features as slow growth in consumption,regional concentration of consumption,significant seasonality in consumption,diversified resource supply,operation platformization,and accelerated new energy substitution.In the post-pandemic era,domestic gasoline consumption will meet a peak plateau earlier,the mobile operation of gas stations will be further accelerated,government supervision will be more standardized,and gasoline resources will pay more attention to domestic recycling in the short term.In the long term,competition in the domestic gasoline consumption market will become fiercer under the general trend of peaking gasoline demand.It is recommended that enterprises related to the gasoline consumption market accelerate total volume control and structural adjustment from the source,adopt a more aggressive marketing strategy in sales,and pay close attention to the impact of new energy on the gasoline consumption market and the application of new technologies represented by autonomous driving to win development room in the post-pandemic period.
作者
韩冰
齐超
缪勇
HAN Bing;QI Chao;MIAO Yong(PetroChina Marketing Company;PetroChina Jiangxi Marketing Company)
出处
《国际石油经济》
2023年第4期73-78,共6页
International Petroleum Economics
关键词
汽油消费
汽车保有量
结构调整
新能源汽车
后疫情时期
gasoline consumption
car ownership
structural adjustment
new energy vehicles
post-pandemic era
