摘要
新媒体的迅猛发展,为小城市实现城市品牌形象传播提供了机遇。滨州在山东的16个地级市中存在感较低。新媒体视域下,探讨具体可行的滨州市城市品牌形象传播策略,对外可提升滨州市的城市知名度和美誉度,从而增强城市整体竞争力;对内也能提升市民的幸福感、荣誉感和向心凝聚力,以助力滨州市城市发展。
The rapid development of new media has provided opportunities for small cities to achieve urban brand image dissemination.Binzhou has a lower sense of presence among the 16 prefecture level cities in Shandong.From the perspective of new media,explore specific and feasible strategies for promoting the brand image of Binzhou City,which can enhance the city's visibility and reputation externally,thereby enhancing the overall competitiveness of the city;Internally,it can also enhance citizens'sense of happiness,honor,and centripetal cohesion,in order to assist the urban development of Binzhou City.
作者
韩建奇
HAN Jian-qi(School of Humanities,Binzhou University,Shandong 256600)
出处
《江苏商论》
2023年第6期16-18,23,共4页
Jiangsu Commercial Forum
基金
滨州市2022年度社会科学规划课题:新媒体视域下滨州市城市品牌形象传播策略研究(项目编号22-SKGH-060)的研究成果。
作者简介
韩建奇(1984-),女,西北师范大学硕士研究生,滨州学院讲师。
