摘要
旅游深度开发及转型升级,关键是旅游产品的转型升级,注重特色化,提升吸引力,是旅游产业转型升级的重要基础和形式。“慢旅游”迎合了新形势下旅游市场的需求,它的发展既有利于鲜明区域形象和打造独特品牌,也有利于乡村振兴,更有利于促进旅游产业的繁荣。近年来,新乡市旅游业发展缓慢,旅游产业活力不足,亟待进行旅游业深度开发及转型升级。新乡市应跟进“慢旅游”休闲消费热点并进行旅游产品的全面升级,在南太行山水和牧野文化优势资源的基础上加快开发慢旅游产品与项目,同时在慢旅游发展中加强与乡村旅游、夜旅游、主题公园等业态相结合,以实现旅游产业时空的融合及拓展。
Tourism products are the foundation and form of tourism transformation and upgrading and attaching importance to characteristics and enhancing attraction is the key to the deep development,transformation and upgrading of tourism products."Slow travel"caters to the needs of the tourism market in the new situation.Its development is not only conducive to shaping a distinctive image of the region and creating a unique brand,but also conducive to the revitalization of the countryside and the prosperity of the tourism industry.Due to the slow development and lack of vitality of tourism in Xinxiang in recent years,the further development and transformation and upgrading of tourism has become the pressing problem of the day.Therefore,Xinxiang City should follow up the leisure consumption hot spot of"slow travel"and upgrade its tourism products in an all-round way,accelerate the development of slow tourism products and projects based on the advantageous resources of South Taihang Mountains and MUYE culture,and strengthen the combination with rural tourism,night tourism,theme park and other formats in the development of slow travel,so as to realize the integration and expansion of tourism industry in time and space.
作者
洪帅
HONG Shuai(School of Food Science,Henan Institute of Science and Technology,Xinxiang 453003,China)
出处
《河南科技学院学报（社会科学版）》
2023年第5期70-76,共7页
Journal of Henan Institute of Science and Technology
基金
河南省科技厅软科学研究项目“慢城理念下的河南省乡村振兴与旅游产业发展耦合问题研究”(192400410311),主持人:洪帅
新乡市政府决策研究招标课题“慢旅游背景下新乡市旅游深度开发与产品转型升级研究”(B18021),主持人:洪帅。
关键词
慢旅游
新乡市
旅游产品
转型升级
slow travel
Xinxiang city
tourism product
transformation and upgrading
作者简介
洪帅,女,黑龙江双城人,硕士,副教授,主要从事旅游开发、农业旅游研究。
