摘要
在人人手持麦克风的全媒体环境下,高职院校网络舆情管理面临全新挑战。准确把握全媒体定义,了解全媒体语境下高职院校网络舆情内涵及传播特点,理解有效引导网络舆情是高职院校平稳有序发展的必要条件。该文通过分析当下高职院校网络舆情管理与引导存在的普遍性问题,从意识形态工作要求、优化网络舆情工作机制、筑牢网络思政教育阵地和发挥网络文化育人功能几个方向,探讨如何在全媒体下构建高职院校网络舆情管理与引导的长效机制。
In the all-media environment where everyone holds a microphone,the management of network public opinion in higher vocational colleges is facing new challenges.It is a necessary condition for the stable and orderly development of higher vocational colleges to accurately grasp the definition of all-media,understand the connotation and communication characteristics of network public opinion in higher vocational colleges in the context of all-media,and understand the effective guidance of network public opinion.By analyzing the common problems in the management and guidance of network public opinion in higher vocational colleges,this paper discusses how to construct a long-term mechanism for the management and guidance of network public opinion in higher vocational colleges under the all-media environment from proposing the requirements of ideological work,optimizing the mechanism of network public opinion work,establishing network ideological and political education positions,and giving play to the culture education function of the network.
作者
郑茜
吴花珍
赵菡
陈婷
ZHENG Qian;WU Huazhen;ZHAO Han;CHEN Ting
出处
《科教文汇》
2023年第6期19-23,共5页
Journal of Science and Education
基金
湖南省高校思想政治工作质量提升工程资助项目“全媒体时代高职院校网络舆情管理与引导的长效机制研究”成果(项目编号:21C71)。
关键词
全媒体
高职院校
网络舆情
舆情引导
师生
all-media
higher vocational colleges
network public opinion
public opinion guidance
teachers and students
作者简介
郑茜(1989-),女,公共管理硕士,政工师,研究方向为思想政治教育、网络意识形态;吴花珍(1963-),女,本科,高级政工师,主要研究方向为宣传、意识形态教育;赵菡(1990-),女,新闻传播硕士,主要研究方向为新闻与传播实务;陈婷(1986-),女,工商管理硕士,政工师,主要研究方向为网络育人。
