摘要
在瞬息万变的经济形势之下,对企业生存发展来说,通过高效的销售活动实现利润的最大化始终处于核心地位。如何通过科学行之有效的方法提升销售水平,是企业经营者要解决的关键问题。在此,以A公司为研究案例,从组织、制度与流程以及销售团队管理等维度,对其销售管理存在的问题进行深入分析,并提出了具有一定实践参考价值的解决方案,以其能够促进企业实现销售业绩的持续增长。
In the ever-changing economic situation,maximizing profits through efficient sales activities is always the first concern of enterprises.How to improve the sales level through scientitle and effective methods is a key for business operators.This paper makes an in-depth study of sales management of company A with respect of its organization,system and process as well as sales team.It states that it is necessary to improve the sales business system so that its sales performance can be continuously increased,and it also provides important and comprehensive theoretical analysis and practical experience,and puts forward effective reference schemes for the lack of internal sales management.
作者
董鹏
郑奥柯
DONG Peng;ZHENG Ao-ke(Shaanxi Zhitong Management Consulting Co.,Ltd.,Xi'an,Shaanxi,China,710000;Chengdu Hongying Equity In vestinent Fund Management Co.,Ltd,Chengdu,Sichuan,China,610095)
出处
《广东开放大学学报》
2023年第1期106-112,共7页
JOURNAL OF GUANGDONG OPEN UNIVERSITY
关键词
销售管理
销售团队
提升业绩
公司制度
销售流程
sales management
sales team
perfbrmance growth
company system
sales process
作者简介
董鹏(1980-),男,陕西西安人,硕士,陕西智通管理咨询有限公司咨询部项目经理;郑奥柯(1995-),男,四川成都人,硕士,成都红鹰股权投资基金管理有限公司总经办总经理。
