摘要
红色文化是中国特色的先进文化,是中国共产党带领中国人民走向繁荣昌盛的奋斗史的历史见证,蕴含着顽强的革命精神和丰富的历史文化内涵。红色文化对外话语的构建对于在国际上树立中国正面形象、捍卫中国的国际话语权意义重大。本文通过阐释大数据和红色文化对外话语的内涵,分析大数据背景下红色文化对外话语构建的意义与面临的挑战,探究大数据背景下河北省红色文化对外话语构建的策略,为促进河北红色文化国际传播,提高中国文化软实力,提供有益参考。
As an advanced culture with Chinese characteristics,red culture has witnessed the prosperous history of the Chinese Communists leading the Chinese people to prosperity,and contains rich revolutionary spirit and heavy historical and cultural connotations. International discourse of red culture contributes to a positive image of China in the world and a powerful international discourse system. This paper,by explaining the concept of big data and international discourse of red culture,analyzes its connotations and challenges respectively and probes into the strategies of international discourse of red culture under big data background so as to provide positive reference for promoting international communication of Hebei red culture and national soft power.
作者
杨洋
麻蕊
宋妍
Yang Yang;Ma Rui;Song Yan(School of Foreign Languages,North China Institute of Aerospace Engineering,Langfang 065000,China)
出处
《北华航天工业学院学报》
CAS
2022年第5期44-47,共4页
Journal of North China Institute of Aerospace Engineering
基金
河北省文化艺术科学规划和旅游研究项目(HB21-YB093)。
关键词
大数据
红色文化对外话语
构建策略
big data
international discourse of red culture
construction strategy
作者简介
第一作者:杨洋(1983-),女,讲师,硕士,湖北武汉人,主要研究方向为英语教学及跨文化比较。
