摘要
城市带、省级的形象是地方软实力的重要体现,构建具有国际影响力的省级形象对地方的发展具有积极意义。新媒体时代下,以短视频为主的社交媒体蓬勃发展,不仅改变了人们交流与获取资讯的主要方式,也为国家和地方形象的国际传播创造了新的路径。通过对YouTube上排行前100名的关于安徽形象的热门视频的比较和分析,发现国际受众对安徽形象了解较单一,主要对旅游美食感兴趣;对新型社交媒体运用不够,特别是国内媒体对安徽形象视频制作与供给不足,英语视频资源缺乏;安徽形象的国际传播还存在格局视野狭窄,策略方法不当等问题。因此,要重视立体化的宣传理念,充分利用社交媒体新型传播介质,积极发挥网民主体作用,向国际社会展现“真实、立体、全面”的安徽形象,提升安徽的国际影响力。
The image of urban belt and provincial level is an important manifestation of local soft power.The construction of a provincial-level image with international influence is of positive significance for local development.In the era of new media,the vigorous development of social media based on short videos has not only changed the main way people communicate and obtain information,but also created a new path for the international dissemination of national and local images.Through the comparison and analysis of the top 100 popular videos about“Anhui Image”on YouTube,it is found that the international audience has a relatively simple understanding of“Anhui Image”,and they are mainly interested in tourism and food;new social media hasn't been used to promote the international dissemination of“Anhui Image”very well,especially the domestic media have insufficient production and supply of“Anhui Image”videos,and lack of English video resources.In addition,narrow vision and inappropriate strategies still exist in the international dissemination of“Anhui Image”.Therefore,it is necessary to attach importance to the concept of three-dimensional propaganda,make full use of the new social media,and actively play the role of the netizens,so as to show the“real,three-dimensional and comprehensive”“Anhui image”to the international community and enhance the international influence of Anhui.
作者
钱放
方平
QIAN Fang;FANG Ping(School ofForeign Languages,West Anhui University,Lu'an 237012,China)
出处
《皖西学院学报》
2023年第1期110-116,共7页
Journal of West Anhui University
基金
2019年度安徽高校人文社会科学重点研究项目(SK2019A0435)的阶段性研究成果
2020年安徽省课程思政示范课程(2020szsfkc0913)的阶段性研究成果
2021年安徽省教研项目(2021jyxm1667)的阶段性研究成果
2022年皖西学院校级重点项目(WXSK202270)阶段性研究成果。
作者简介
钱放(1980-),女,安徽六安人,副教授,博士,研究方向:英语语言学;方平(1978-),男,安徽合肥人,讲师,硕士,研究方向:英语语言学。
