摘要
图书馆阅读推广服务品牌化是高校图书馆优质阅读推广服务品质和形象的象征,是图书馆阅读推广服务价值理念的集中体现。山西医科大学图书馆结合读者的阅读需求、能力、行为特征和本馆阅读推广服务的目标,以“让不爱阅读的人爱上阅读-让不会阅读的人学会阅读-让深度阅读的人分享阅读”为品牌定位,设计了“尚书阅读”品牌3级服务体系,即阅读兴趣培养、阅读能力提升和阅读价值彰显。同时还建立了“资源+空间+人才+平台+管理”5级保障机制以维系品牌可持续发展。该研究结果可为国内高校图书馆创建阅读推广服务品牌提供参考借鉴。
The branding of library reading promotion services is a symbol of high-quality reading promotion services in university libraries, and the concentrated embodiment of the values of the services. Combining the reading needs, abilities and behavioral characteristics of readers with the objectives of reading promotion services,Shanxi Medical University Library designed 3-level service system of "Shangshu Reading" with the brand positioning "let people who don′t love reading love reading, let people who can′t read learn to read, and let people who read deeply share reading", namely, cultivating reading interests, improving reading abilities and revealing reading values. A five-level guarantee mechanism of "resources+space+talent+platform+management" was also established to promote the sustainable development of the brand. The results of this study can provide reference for domestic university libraries to create reading promotion service brands.
作者
贾子文
李雪琴
马佳
JIA Zi-wen;LI Xue-qin;MA Jia(Library of Shanxi Medical University,Taiyuan 030001,Shanxi Province,China)
出处
《中华医学图书情报杂志》
CAS
2022年第8期75-80,共6页
Chinese Journal of Medical Library and Information Science
关键词
高校图书馆
阅读推广
品牌建设
University library
Reading promotion
Brand building
作者简介
贾子文(1992-),女,硕士,馆员,研究方向为阅读推广理论与实践。
