摘要
打造优质的茶叶品牌对落实乡村产业振兴、实现乡村共同富裕具有重要的实践意义,文章以湖北宜昌的红茶品牌建设路径探索为切入点,总结分析在乡村共同富裕背景下宜昌红茶品牌建设现状、发展优势和不足,同时针对宜昌红茶品质不够优、品牌意识不够强及茶旅融合不够深等问题提出相关对策:通过选育良种、开发新品,培训茶农、引进专才,统一标准、专利保护等措施提升宜昌红茶品牌竞争力,达到宜昌红茶产区乡村振兴、共同富裕的目标。
Creating a high-quality tea brand is of great practical significance to the implementation of rural industry revitalization and the realization of rural common prosperity. This paper takes the exploration of black tea brand building path in Yichang, Hubei Province as the starting point, summarizes and analyzes the current situation, development advantages and disadvantages of Yichang’s black tea brand building in the context of rural common prosperity, and aims at the fact that Yichang’s black tea is not good enough in quality and brand awareness is not strong enough, the integration of tea and tourism is not deep enough, and relevant countermeasures are put forward: improve the competitiveness of Yichang black tea brand through measures such as breeding good varieties, developing new products, training tea farmers, introducing professionals, unifying standards and patent protection, so as to achieve the goal of rural revitalization and common prosperity in Yichang black tea producing areas.
出处
《智慧农业导刊》
2023年第3期62-65,共4页
JOURNAL OF SMART AGRICULTURE
关键词
乡村
共同富裕
湖北宜昌
红茶
品牌建设
rural area
common prosperity
Yichang
Hubei Province
black tea
brand building
作者简介
牟浩(1989-),男,硕士,讲师。研究方向为茶文化与新媒体。
