摘要
普洱茶文化旅游作为边境民族地区农民脱贫致富的重要途径,扮演着越来越重要的角色。基于此,对普洱市思茅区茶旅融合发展的现状与制约因素进行分析,提出思茅区茶旅产业高质量发展的相关举措,如深入挖掘文化、打造精品项目、广拓宣传渠道、引入高端人才、坚持联农兴农等,为边境民族地区深化落实乡村振兴发展战略与茶旅产业高质量发展提供参考。
As an important way for farmers in border minority areas to get rid of poverty and become rich,Pu'er tea cultural tourism plays an increasingly important role.Based on this,this paper explores the development status and constraints of the integration of tea and tourism industry in Simao District of Pu'er City,and puts forward relevant measures for the highquality development of tea and tourism industry in Simao District,such as in-depth explorationof culture,creation of highquality projects,expansion of publicity channels,introduction of high-end talents,and adherence to agriculture and revitalization of agriculture.It provides a theoretical reference for deepening the implementation of the rural revitalization development strategy and the high-quality development of tea and tourism industry in border minority areas.
作者
郑酌基
尹玉平
龚映梅
ZHENG Zhuoji;YIN Yuping;GONG Yingmei(School of Management and Economics,Kunming University of Science and Technology,Kunming 650500,China)
出处
《热带农业科技》
2023年第1期24-28,共5页
Tropical Agricultural Science & Technology
基金
云南省哲社基地项目“云南省农产品电子商务发展水平评估及对策研究”(JD2019YB08)
昆明理工大学云南产业发展研究重点项目“云南绿色食品品牌发展路径与对策研究”(2022Z20)。
关键词
普洱茶
茶文化旅游
产业融合
高质量发展
Pu'er tea
tea culturl tourism
industrial integration
high-quality development
作者简介
郑酌基(2002-),男,在读本科,市场营销专业。E-mail:752354010@qq.com;通讯作者:龚映梅(1979-),女,副教授,博士,研究方向为市场营销。E-mail:615586909@qq.com。
