摘要
互联网公益植树是互联网时代植树造林的新途径,对提高森林覆盖率、增加森林碳汇、助力实现“碳中和”“碳达峰”目标的意义重大。文章采用刺激机体反应理论,以高校大学生为研究对象,运用结构方程模型探究大学生互联网公益植树行为的影响因素及作用机理。研究结果表明:(1)平台游戏化、平台社交性和社会亲环境氛围均能有效影响大学生互联网公益植树行为,其中平台游戏化的影响最为显著(总效用为0.238),平台社交性的影响次之(总效用为0.145),社会亲环境氛围的影响最小(总效用为0.025),表明平台游戏化是刺激大学生互联网公益植树行为最重要的外部因素。(2)感知有用性和感知信任均能有效影响大学生互联网公益植树行为,其中感知有用性的影响(总效用为0.372)大于感知信任(总效用为0.112),表明感知有用性是促进大学生互联网公益植树行为最重要的有机体因素。(3)感知有用性和感知信任在外部刺激因素和大学生互联网公益植树行为中起中介作用,形成4条不同的行为路径。文章得出加大互联网公益植树的支持力度和宣传力度等政策启示。
Internet public welfare tree-planting is a new way of afforestation in the Internet era,which is of great significance to improve the forest coverage rate,increase forest carbon sink,and help achieve the goal of carbon neutrality and carbon peak.This paper uses the stimulus organism response theory,taking college students as the research object,and uses structural equation model to explore the influencing factors and action mechanism of college students’Internet public welfare tree-planting behavior.The results show that:(1)Platform gamification,platform sociability and social pro-environment atmosphere can all effectively affect college students’Internet public welfare tree-planting behavior,of which the influence of the platform gamification is the most significant(total utility is 0.238),followed by platform sociality(total utility is 0.145),the influence of the social pro-environment atmosphere is the smallest(total utility is 0.025),indicating that platform gamification is the most important external factor to stimulate college students’internet public welfare tree-planting behavior.(2)Both perceived usefulness and perceived trust can effectively influence Internet public welfare tree-planting behavior,and perceived usefulness(total untility is 0.372)has a greater impact than perceived trust(total untility is 0.112),indicating that perceived usefulness is the more important organic factor to promote college students’Internet public welfare tree-planting behavior.(3)Perceived usefulness and perceived trust play a mediating role between external stimuli and college students’Internet public welfare tree-planting behavior,and form four different behavioral paths.This paper draws policy implications such as increasing support and publicity for Internet public welfare tree-planting.
作者
林婉玲
修新田
LIN Wanling;XIU Xintian(College of Resources and Environment,Fujian Agriculture and Forestry University,Fuzhou 350002;College of Mechanical and Electrical Engineering,Fujian Agriculture and Forestry University,Fuzhou 350002;Ecological Civilization Research Center,Fujian Social Science Research Base,Fuzhou 350002)
出处
《林业经济》
北大核心
2022年第10期77-96,共20页
Forestry Economics
基金
福建省社会科学规划社会科学研究基地重大项目“从‘跳出历史周期律’视角看中国共产党实现长期执政研究”(编号:FJ2020JDZ032)
福建省教育科学“十四五”规划课题项目“教字化时代背景下高校思政教育模式和路径创新研究”(编号:FJJKBK22-005)
福建省中青年教师教育科研项目(社会科学类)一般项目“短视频视域下大学生社会主义核心价值观培育路径探析”(编号:JAS20094)。
关键词
大学生
公益植树
行为意向
刺激机体反应理论
结构方程模型
college students
public welfare tree-planting
behavioral intention
stimulus organism response theory
structural equation model
作者简介
林婉玲,研究方向:生态文明教育;通讯作者:修新田,研究方向:生态经济,生态管理,生态文明教育。
