摘要
随着社会化网络阅读的深入,各种新媒体随之蓬勃发展,互联网阅读逐渐成为阅读推广的新形态。各新媒体推动了数字阅读,其影响力日趋广泛。本文在梳理图书馆利用新媒体开展社会化阅读推广现状的基础上,分析目前新媒体阅读推广中存在的问题,探讨了其在社会化阅读推广中知识传播、受众群体、阅读互动等传播价值,据此提出了在优化内容、多渠道发布、多媒体整合、用户引导等层面的优化路径,以期推动新媒体社会化阅读推广向持续健康方向发展。
With the deepening of social network reading,various new media have flourished,and Internet reading has gradually become a new form of reading promotion.Various new media have promoted digital reading,and its influence has become increasingly widespread.Based on sorting out the current situation of libraries’use of new media to carry out social reading promotion,this paper analyzes the problems existing in new media reading promotion,and discusses its dissemination value in social reading promotion,such as knowledge dissemination,audience groups,and reading interaction.Based on this,optimization paths are put forward in terms of content optimization,multi-channel publishing,multimedia integration,user guidance,etc.,in order to promote the development of new media social reading promotion in a sustainable and healthy direction.
作者
郑杨
马家伟
ZHENG Yang;MA Jiawei(Shenyang Pharmaceutical University Library,Shenyang 110016,China)
出处
《晋图学刊》
2022年第6期45-49,61,共6页
Shanxi Library Journal
基金
2021年辽宁省高等学校图书情报工作委员会基金项目“图书馆社会化阅读新媒体运营与服务研究”(项目编号:LTB202113)。
关键词
社会化阅读推广
新媒体
传播价值
发展路径
social reading promotion
new media
spread value
development path
作者简介
郑杨(1983-),女,硕士,馆员,研究方向为阅读推广。E-mail:184307986@qq.com;通信作者:马家伟(1967-),男,本科,副研究馆员,研究方向为图书馆管理与阅读服务。E-mail:738245157@qq.com。
