摘要
在实施乡村振兴战略和国家大力推进红色旅游发展大背景下,红色旅游和乡村旅游融合发展能够最大化地利用当地旅游资源,促进乡村文化振兴、推动乡村经济发展、促进人才就业等,但是当前研究缺乏从系统整体视角把握红色旅游与乡村旅游两者融合发展的规律与途径。本文以江西省于都县为例,采用SWOT分析法对于都县乡村红色旅游发展自身的优势、劣势及外部面临的挑战和机遇进行分析,发现存在:旅游发展相对滞后,总体质量不高;乡村文化融合不够,缺少创新;旅游知名度低;文化旅游服务运营管理问题严重;文化资源挖掘不深,利用率低;周边地区旅游景点竞争激烈等问题;结合过往研究者的经验,基于以上分析,本文从以下方向对于都乡村红色旅游融合发展提出发展对策:第一,政府引导和地企方管相结合,构建好旅游发展底基;第二,确定旅游定位,推动旅游跨地域合作,增强旅游衔接;第三,尝试产旅融合,推动旅游更优发展;第四,加强文化合作和旅游推广,打造特色品牌;第五,突出“文化+”创新创意,抓住游客市场等,以供参考。
In the context of the implementation of the rural revitalization strategy and the national ef forts to promote the development of red tourism,the integrated development of red tourism and rural tourism can maximize the use of local tourism resources,promote the revitalization of rural culture,promote the development of rural economy,promote employment of talents,etc.,but the current research lacks a systematic perspective to grasp the laws and ways of the integrated development of red tourism and rural tourism.Taking Yudu County,Jiangxi Province as an example,this paper uses SWOT analysis method to analyze the advantages and disadvantages of the development of rural red tourism in Duxian County,as well as the challenges and opportunities faced by the outside world.It fi nds that tourism development is relatively slow and the overall quality is not high;the integration of rural culture is not enough and lacks innovation;low popularity of tourism;the operation and management of cultural tourism services have serious problems;the cultural resources are not excavated deeply and the utilization rate is low;the competition of tourist attractions in surrounding areas is fi erce,etc.Based on the experience of previous researchers and the above analysis,this paper proposes development strategies for the integrated development of urban rural red tourism from the following directions:First,combine government guidance with local and enterprise management to build a good foundation for tourism development.Second,determine the tourism orientation,promote tourism cross regional cooperation,and enhance tourism convergence.Third,try to integrate industry and tourism to promote better tourism development.Fourth,strengthen cultural cooperation and tourism promotion,and create a distinctive brand.Fifth,highlight"culture+"innovation and creativity,and seize the tourist market.
作者
闫闪闪
杨美霞
陈小鸳
刘国秋
温华斌
YAN Shanshan;YANG Meixia;CHEN Xiaoyuan;LIU Guoqiu;WEN Huabin(School of Public Health and Health Management,Gannan Medical University Ganzhou,Jiangxi 341000)
出处
《中国商论》
2023年第1期53-59,共7页
China Journal of Commerce
基金
江西省社科联社会科学“十三五”规划项目(19GL45)。
关键词
乡村旅游
红色旅游
产业融合
rural tourism
red tourism
industrial integration
作者简介
闫闪闪(1986-),女,河南巩义人,博士,讲师,研究方向:旅游地理。
