摘要
针对传统民间舞蹈胶州秧歌的传承问题,深入挖掘其文化内涵,做到对胶州地域性传统文化的传播,增强人们的传统价值观,塑造民俗理念。基于文化转译理论、文化层次论进行IP可塑性分析,并提取典型秧歌文化元素,归纳出胶州秧歌文化的内容,利用“App界面设计+IP”的方式完成秧歌文化创新性转译以及数字衍生品设计方案。胶州秧歌IP形象以及App设计方案。在传统非遗胶州秧歌的文化IP塑造中,利用高度概括的视觉语言传递着胶州秧歌的文化与个性,进一步设计数字衍生品的方式融合了传统与现代技术,是传统非遗文化创新性传承的新思路。
In view of the inheritance of the traditional folk dance Jiaozhou Yangge,this article is to deeply explore its cultural connotation,to spread the regional traditional culture in Jiaozhou and enhance people's traditional values then shape the folk concepts in their mind.Based on the cultural translation theory and the cultural hierarchy theory,the IP plasticity analysis was conducted.And the typical Yangge cultural elements were extracted to summarize the content of Jiaozhou Yangge culture.Innovative translation of Yangge culture and digital derivative design scheme were completed by the means of"App interface design+IP".Jiaozhou Yangge IP image and App design scheme.In the cultural IP shaping of the traditional intangible cultural heritage of Jiaozhou Yangge,it uses a highly generalized visual language to convey the culture and personality of Jiaozhou Yangge.The further design of digital derivatives combines traditional and modern technology,which is a new idea for the innovative inheritance of traditional intangible cultural heritage.
作者
宋美音
周慧茹
SONG MEIYIN;ZHOU HUIRU
出处
《设计》
2022年第23期14-17,共4页
Design
基金
山东省社会科学科学普及与应用研究项目《山东地区地名传说故事绘本设计研究》(2021-SKZZ-88)
山东科技大学在线课程建设《插画》(ZXK2021082)
青岛市哲学社会科学规划项目“农旅融合视角下的青岛传统手工艺赋能农创产品设计创新路径研究”批准号:QDSKL2201129。
