摘要
基于Trumper-Hecht三维分析模型,采用田野调查和结构化访谈法,对大运河(浙江段)文化带多语景观展开调查。研究发现:(1)实体层面,各遗产点官方标牌多语语码并不统一,字刻载体和字体颜色存在差异;个别标牌虽缺少多语语码,但具有多模态特征,主要涉及文字、图片和影像三种模态情况;(2)政治层面,国家政策对多语语码的组合类型及其形态影响明显;(3)体验层面,游客对特定遗产点文化认同感强,倾向于单一语码。这些研究发现,不仅可为丰富大运河文化带战略发展多样性提供新思路,也可为线性文化遗产旅游地的语言景观发展提供新参考。
This article adopts Trumper-Hecht’s three-dimensional analysis model and the methodology of field survey and structured interview to investigate the multilingual landscape of the cultural belt of the Grand Canal(Zhejiang section)and finds out that 1)in terms of physical entities,the multilingual codes,fonts,and colors of the signs at heritage sites are not unified;some of the signs lack multilingual codes but have multimodal characteristics,such as involving text,pictures and videos;2)in terms of politics,national policies have an obvious influence on the combination of multilingual codes and their morphology;3)in terms of user experience,tourists share the cultural identity with specific heritages and tend to prefer single-language codes.These findings not only provide new ideas for enriching the diversity of strategic development of the Grand Canal Cultural Belt but also provide references for the development of linguistic landscapes in linear cultural heritage tourist attractions.
作者
赵杭飞
黄慧
ZHAO Hangfei;HUANG Hui(School of Tourism and Foreign Languages,Tourism College of Zhejiang,Hangzhou 311231;International Education Department,Tourism College of Zhejiang,Hangzhou 311231)
出处
《文化艺术研究》
2022年第6期55-67,114,共14页
Studies in Culture and Art
基金
浙江省哲学社会科学规划课题“大运河文化带建设背景下(浙江段)‘语言景观’研究”(项目编号:20NDJC336YBM)的研究成果。
关键词
语言景观
三维分析模型
大运河(浙江段)
文化带
linguistic landscape
three-dimensional analysis model
the Grand Canal(Zhejiang section)
cultural belt
作者简介
赵杭飞,讲师,博士研究生,主要从事英语语言学、旅游文化研究;黄慧,教授,硕士,浙江旅游职业学院国际教育学院院长,主要从事日语语言学、旅游文化研究。
