摘要
基于百度指数获取2016—2021年我国31个省份“研学旅游”的网络搜索量,应用季节性集中指数和热点分析等方法,探究研学旅游网络关注度空间分布的时空差异特征,并从经济、教育、旅游、公共服务等方面探究研学旅游网络关注度空间分布差异的原因.研究发现:(1)研学旅游网络关注度在2016—2021年呈下降趋势,且在季节分布上具有不均衡性,在节假日前后呈现一定的集中性.(2)研学旅游网络关注度具有聚类分布特征,并且有较高的显著性:东部沿海和中部省份研学旅游网络关注度较高,西北、东北和西南地区较低.(3)区域经济水平、教育水平、研学旅游的发展水平和公共服务等因素是影响研学旅游网络关注度的主要因素.
Based on the Baidu index,the web search volumes of“study tour ”in 31 provinces of China from 2016 to 2021 are obtained. By using the methods of seasonal concentration index and hotspot analysis,the characteristics of spatial and temporal differences and the reasons for the differences in the spatial distribution of the web attention of study tour are explored in terms of economy,education,tourism,and public service. The results show that:(1)In terms of time,the network attention of study tour shows a decreasing trend in 2016—2021,with unevenness in seasonal distribution and a certain concentration around holidays.(2) In terms of space,the network attention of study tour has the characteristics of cluster distribution and has a high significance. The network attentions of study tour are higher in the eastern coastal and central provinces,and lower in the northwest,northeast and southwest regions.(3)The spatial distribution of study tour network concern is mainly influenced by the regional economic level,education level,development level of study tour and public service.
作者
张慧雾
余正勇
陈兴
李巧凤
ZHANG Huiwu;YU Zhengyong;CHEN Xing;LI Qiaofeng(College of Tourism and Urban-Rural Planning,Chengdu University of Technology,Chengdu 610059,China)
出处
《河南科学》
2022年第11期1884-1892,共9页
Henan Science
基金
四川省社会科学规划项目(SC20KP014)
2022年度成都理工大学科技立项重点项目阶段性成果(CX2022-084)。
关键词
研学旅游
网络关注度
百度指数
时空分布差异
study tour
network attention
Baidu index
spatial distribution difference
作者简介
张慧雾(1997-),女,硕士研究生,主要研究方向为旅游地理;通信作者:陈兴(1980-),男,副教授,博士,主要研究方向为旅游规划与开发、文化与景观地理。
