摘要
在互联网飞速发展的大环境下,电子商务已成为企业开展商业贸易活动的首要选择,饲料企业也是如此。为了便于分析,本文主要从自媒体营销角度出发,对饲料产品电子商务活动做出分析。力求更好地把握饲料产品自媒体营销特点,帮助饲料企业创新自媒体营销模式,从而实现销售渠道的扩展和饲料产品的促销。
In the context of the rapid development of the Internet,e-commerce has become the primary choice for enterprises to carry out business and trade activities,as has feed enterprises.In order to facilitate the analysis,this paper mainly analyzes the feed product e-commerce activities from the perspective of We Media Marketing.Strive to better grasp the characteristics of feed product we media marketing,and help feed enterprises innovate our media marketing mode,so as to achieve the expansion of sales channels and promotion of feed products.
作者
范志英
FAN Zhiying(Shanxi Institute of Mechanical and Electrical Engineering,Changzhi,Shanxi Province 046011,China)
出处
《中国饲料》
北大核心
2022年第20期79-82,共4页
China Feed
基金
山西省教育科学“十三五”规划教育政策研究专项课题(ZC-20063)。
关键词
电子商务
饲料企业
饲料产品
自媒体营销
创新
E-commerce
feed enterprises
feed products
we media marketing
innovate
