摘要
2020年和2021年受疫情困扰,经济遭受了严重冲击,公募基金在投资领域成为一只独秀,吸引了众多年轻投资者,这一原本并不被大众所熟悉的市场渐渐受到新媒体的关注。门槛较高的专业投资市场因为年轻投资者的参与出现了一些特别的现象。其中,比较突出是基金经理作为一个热点在新媒体中被屡屡提及,年轻投资者将基金经理当成娱乐明星追捧,甚至将其偶像化。本文从搜索热点入手,描绘年轻投资者人群特征,对资本投资市场出现的特别现象进行描述,并对其成因和影响进行分析,最后提出针对性建议和对策。
In 2020 and 2021,the economy was plagued by the pandemic,and the strength of the epidemic prevention and control at the national level and support for financial markets kept investors confident.Public funds have become a unique player in the investment field,attracting young investors,and this previously unfamiliar market has gradually attracted the attention of new media.The professional investment market with a relatively high threshold has seen some special phenomena due to the participation of young investors.Among them,the prominent one is the fund manager as a label in the new media is frequently mentioned.Young investors have put fund managers on the hot ticket,comparing professional investors to entertainers and even idolizing them.This paper starts with the hot spots,describes the characteristics of young investors,describes the phenomenon that young people pursue fund managers as entertainment stars,comments and analyzes its influence,analyzes the causes of idolization,and puts forward targeted suggestions and countermeasures.
作者
鲁洁
LU Jie(Business School,Zhijiang College of Zhejiang University of Technology,Hangzhou)
出处
《财务与金融》
2022年第4期41-45,共5页
Accounting and Finance
作者简介
鲁洁,女,浙江工业大学之江学院商学院讲师,研究方向:金融服务产品设计、电子商务、营销传播。
