摘要
以中华优秀传统文化的典型范本《史记》为例,探讨在网络信息高度发达的融媒体时代,高校如何利用自身优势,大力弘扬和传播优秀传统文化。由于传播内容枯燥,传播形式单一,传播效果欠佳等因素,《史记》在高校的传播面临严峻考验。融合现代信息技术的新媒体则为《史记》的传播带来了新机遇,在融媒体环境下,尝试从传播内容、传播形式和传播手段三方面创新《史记》传播路径。具体表现为:顺应时代需求和特点,创新转化传播内容;采取多种形式和手段,丰富多元传播方式;借助数字媒体和技术,构建《史记》传播平台。
This paper,taking the classic representative of traditional Chinese culture Historical Records as a case,studies how universities and colleges make use of their own advantages in the media-integrating era to spread fine traditional cultures.Because of boring content,simple spreading form and poor spreading effect,Historical Records is faced with serious difficulty in college spreading.In media-integrating era,new media has offered new opportunity for the spreading of Historical Records.The paper studies the creative spreading channels from content,form and ways,that’s,conforming to the time need and characteristics to create spreading content,making full use of more forms and ways to enrich multi-element spreading mode;and using digital media and technology to form spreading platform.
作者
王艳
王盛苗
WANG-Yan;WANG Shen-miao(School of Chinese Language and Literature,Hanjiang Normal University,Shiyan 442000,China)
出处
《汉江师范学院学报》
2022年第5期50-55,共6页
Journal of Hanjiang Normal University
基金
湖北省教育科学规划项目“《史记》故事在高校校园的现代传播与接受”(项目编号:2017GB087)
汉江师范学院教学改革研究项目“基于师范类专业认证的古代文学课程(群)综合改革与实践”(项目编号:2019B01)。
关键词
融媒体
《史记》
传播路径
media-integrating
Historical Records
spreading channels
作者简介
王艳(1978-),女,湖北钟祥人,汉江师范学院文学院副教授,在读博士,主要从事唐宋文学与数字人文研究。
