摘要
在以互联网为代表的新兴媒介冲击下,进行数字化转变已是行业报发展的必经之路。《现代物流报》要实现向数字化转变,就应该要跳出传统办报的思路和模式,充分利用政府对新兴传媒的政策支持力度,扩大新兴传媒的影响力,使其自主经营。同时,还要做好产业报品牌再造与拓展,进一步发挥行业特色与资源优势,积极寻求发展新型的经营模式,找到适合自己发展的突围发展路径。
Under the impact of the emerging media represented by the Internet,digital transformation has become the only way for the development of industry newspapers.In order to realize the digital transformation,Modern Logistics Newspaper should jump out of the traditional thinking and mode of running a newspaper,make full use of the government's policy support for emerging media and expand the influence of the new media so that it can operate independently.At the same time,it is necessary to reconstruct and expand industry newspaper brand,further develop the industry characteristics and resource advantages,actively seek to develop a new business model,and find a suitable development path of its own.
作者
王伟
WANG Wei(Modern Logistics Newspaper,Shijiazhuang Hebei 050000,China)
出处
《未来与发展》
2022年第10期33-35,32,共4页
Future and Development
关键词
新媒体视域
行业报
突围发展
new media vision
industry newspaper
breakthrough development
作者简介
王伟,现代物流报编辑,研究方向:新媒体研究、应用传播学。
