文旅融合时代大运河文化旅游开发研究被引量：1

A Research on the Cultural Tourism Development of the Grand Canal in the Era of Cultural Tourism Integration

在线阅读下载PDF

导出

摘要新时代文化和旅游融合是转变经济增长方式的有效途径。文旅融合作为大运河有效开发的重要方式,突显大运河文化特色,推动地区联动发展。扩大文旅融合产业链,加强文化品牌建设成为推进大运河可持续高质量发展的重要战略。在大运河文旅融合开发背景分析的基础上,针对大运河文化旅游开发的问题提出对策,创新文化旅游开发模式,挖掘大运河历史文化资源中蕴含的品牌价值,开展文化与科技融合下的文旅体验经济,开发利用地域文化,延长文化旅游产业链,促进大运河文化旅游的深度融合。 Cultural and tourism integration in the new era is an effective way to change the mode of economic growth. As an important way of the effective development of the Grand Canal, cultural and tourism integration highlights the cultural characteristics of the Grand canal, promotes the interactive development of the region, expands the industrial chain of cultural and tourism integration, and strengthens the construction of cultural brand, which has become an important strategy to promote the sustainable and high-quality development of the Grand Canal. Based on the analysis of the current situation and development of cultural resources of the Grand Canal, this paper puts forward countermeasures for the problems of cultural tourism development of the Grand Canal, innovates the development mode of cultural tourism, further excavates the brand value contained in the historical and cultural resources of the canal, effectively drives the cultural tourism experience economy under the integration of culture and science and technology, so as to achieve the purpose of developing and utilizing regional culture and expanding the cultural tourism industry chain to promote the deep integration of cultural tourism in the Grand Canal.

作者张浩刘镁辰 ZHANG Hao;LIU Meichen(School of Literature and Media,Suzhou University,Suzhou 234000,China;School of Cultural Creativity and Communication,Zhejiang Normal University,Jinhua 321004,China)

机构地区宿州学院文学与传媒学院浙江师范大学文化创意与传播学院

出处《洛阳理工学院学报（社会科学版）》 2022年第5期55-60,共6页 Journal of Luoyang Institute of Science and Technology：Social Science Edition

基金安徽省哲学社会科学规划青年项目“新时期安徽文学的影视化转型研究”(编号:AHSKQ2019D136) 安徽省教育厅人文社科研究项目“新时代安徽文旅融合发展的市场主体建设研究”(编号:SK2020A0526) 宿州学院校级科研平台开放课题“大运河安徽段文化资源开发与保护研究”(编号:2020ykf25)的阶段性成果。

关键词大运河文旅融合文化旅游文化品牌 the Grand Canal cultural tourism integration cultural tourism cultural brand

分类号 G127 [文化科学]

作者简介张浩(1988-),男,山东淄博人,硕士,讲师,主要从事影视产业与文化传播、文化产业研究;刘镁辰(1999-),女,安徽合肥人,在读硕士,主要从事戏剧与影视学研究.