摘要
随着信息时代的飞速发展,短视频App如雨后春笋般出现,借助于短视频App开展数字阅读推广活动已经成为图书馆当前的一项重要工作。文章分析了短视频与数字阅读的相关概念,从阅读资源、阅读需求与推广形式等方面剖析了图书馆利用短视频技术开展数字阅读推广服务的现状,总结和分析了图书馆当前利用短视频开展阅读推广服务面临的主要问题,最后着重从阅读内容、推送方式、阅读营销、用户社交属性等方面提出了基于短视频开展图书馆数字阅读推广服务路径的优化策略。
With the rapid development of the information age,short video App have sprung up like bamboo shoots after a spring rain.It has become an important task for libraries to carry out digital reading promotion activities with the help of short video App.This paper analyzes the related concepts of short video and digital reading,analyzes the current situation of digital reading promotion service by using short video technology in libraries from the aspects of reading resources,reading demands and promotion forms,summarizes and analyzes the main problems faced by libraries in using short video to carry out reading promotion service,and finally focuses on reading content,promotion methods,reading marketing and social attributes of users,this paper puts forward the optimization strategy of digital reading promotion service path based on short videos.
作者
刘晓燕
Liu Xiaoyan(Library,Anhui Institute of Socialism,Hefei 230051,China)
出处
《江苏科技信息》
2022年第27期44-46,共3页
Jiangsu Science and Technology Information
关键词
图书馆
数字阅读
短视频
阅读推广服务
library
digital reading
short video
reading promotion service
作者简介
刘晓燕(1970—),女,安徽阜阳人,副研究馆员,学士,研究方向:图书馆学。
