摘要
作为旅游地的重要利益相关者,居民在主—客价值共创中的作用日益受到研究者的关注。以河南省开封市主城区为例,在计划行为理论的基础上纳入地方依恋对研究模型进行扩展,并采用结构方程模型法探索旅游地居民主—客价值共创行为意向的影响因素及形成机制。结果发现:(1)主—客价值共创行为态度对主—客价值共创行为意向的影响最大,然后依次是地方认同、主观规范。(2)主观规范、知觉行为控制和地方依赖显著正向影响主—客价值共创行为态度,且均能通过主—客价值共创行为态度对主—客价值共创行为意向产生间接影响。通过实证研究验证了计划行为理论和地方依恋理论相结合的扩展模型对主—客价值共创行为意向的预测和解释作用,并从旅游体验价值视角探究了促进旅游供给侧改革和旅游目的地可持续发展的管理启示。
As one of the important stakeholders of the destination,the role of residents in the host-guest value co-creation is increasingly attracting the attention of researchers.Based on the Theory of Planned Behavior(TPB)and Theory Place Attachment(TPA),this paper took the main urban area of Kaifeng City in Henan Province as an example and used structural equation model to explore the influencing factors and formation mechanism of behavior intention of host-guest value co-creation.The results showed that:(1)The behavioral attitude of host-guest value co-creation had the greatest impact on the behavioral intention of host-guest value co-creation,followed by place identity and subjective norms.(2)Subjective norms,perceived behavioral control and place dependence had significant positive effects on behavior attitude of host-guest value co-creation,and all had indirect effects on behavior intention of host-guest value co-creation through behavior attitude of host-guest value co-creation.This paper verified that the extended model combining the Theory of Planned Behavior and Theory of Place Attachment could predict and explain the behavioral intention of host-guest value co-creation.The research conclusion provided theoretical basis and management inspiration for exploring the tourism supply-side reform plan and destination sustainable development from the perspective of tourist experience value.
作者
程卫进
李紫薇
程雨
刘根固
程遂营
CHENG Wei-jin;LI Zi-wei;CHENG Yu;LIU Gen-gu;CHENG Sui-ying(College of Cultural Industry and Tourism Management,Henan University,Kaifeng 475001,China)
出处
《资源开发与市场》
CAS
北大核心
2022年第9期1025-1034,共10页
Resource Development & Market
基金
黄河文明省部共建协同创新中心、黄河文明与可持续发展研究中心、黄河文化研究院2019—2020年重点项目(编号:2020K11)
河南大学研究生“英才计划”项目(编号:SYL20060133)
中国旅游研究院(研究生)优奖计划基金资助课题。
关键词
主—客价值共创
计划行为理论
地方依恋
旅游体验价值
host-guest value co-creation
Theory of Planned Behavior(TPB)
place attachment
tourist experience value
作者简介
第一作者:程卫进(1994-),男,贵州省毕节人,硕士研究生,研究方向为旅游企业社会责任价值创造、旅游者行为。;通讯作者:程遂营(1965-),男,河南省舞阳人,博士,教授,研究方向为文化旅游、休闲管理。
