摘要
文章以上海图书馆和湖南图书馆官方账号发布的红色文献短视频为研究样本,通过定性和定量相结合的方法,从意愿、环境、反馈三个维度,对图书馆红色文献短视频的用户行为进行分析。研究显示图书馆红色文献短视频的传播存在用户倾向于审美价值高的视频、发布顺序影响用户参与体验、用户偏好行为未能转化为社交传播等特征。基于传播游戏理论,提出运用故事提升内容生产趣味、还原场景强化用户沉浸体验、对话合作调动用户参与意愿等,来实现图书馆红色文献短视频的有效传播。
Taking the short videos of red documents released by the official accounts of Shanghai Library and Hunan Library as research samples,this paper analyzes the user behavior of short videos of red documents in libraries from the three dimensions of willingness,environment and feedback,through a combination of qualitative and quantita⁃tive methods.The studies finds that the dissemination of short videos of red documents in libraries has characteristics such as users prefer videos with high aesthetic value,release order affects users′participation experience,and us⁃ers′preferred behaviors have not been transformed into social communication.Based on communication play theory,it proposes to use stories to enhance the interest of content production,restore scenes to enhance users′immersion experience,mobilize users′willingness to participate in dialogue and cooperation,so as to achieve the effective dis⁃semination of short videos of red documents in the libraries.
出处
《四川图书馆学报》
2022年第4期75-79,共5页
Journal of The Library Science Society of Sichuan
基金
湖南省图书馆学会2018年度重点立项资助项目“湖南图书馆藏毛泽东著作版本研究”(XHZD1012)研究成果之一。
关键词
微信视频号
红色文献
短视频
图书馆
传播游戏理论
WeChat video account
red document
short video
library
communication play theory
作者简介
程倩倩(1987—),女,硕士,馆员,任职于湖南图书馆文献保管部。研究方向:图书馆特色文献的整理与开发。
