摘要
近些年,我国在包装设计方面做出了较大的突破,取得了优良的成果,但是在包装设计中的过度包装问题仍然比较常见。包装减量化的理念当前得到了广泛的推行和应用,对于人们的日常生产生活进行了影响,这种思想在各行各业中迅速发展和渗透。本文结合实际思考基于包装减量化视角下的包装设计中色彩应用的方式和思路,希望可以为包装设计工作的顺利开展提供参考的依据。
In recent years,my country has made great breakthroughs in packaging design and achieved excellent results,but the problem of excessive packaging in packaging design is still relatively common.The concept of packaging reduction has been widely implemented and applied,which has an impact on people's daily production and life.This idea has developed and penetrated rapidly in all walks of life.This paper combines the actual thinking on the methods and ideas of color application in packaging design based on the perspective of packaging reduction,hoping to provide a reference for the smooth development of packaging design work.
作者
王宇
刘少伟
Wang Yu;Liu Shaowei(Zhuhai College,Beijing Institute of Technology,Beijing 519088;Guangdong Institute of Technology,Dongguan Guangdong 523083)
出处
《流行色》
2022年第6期21-23,共3页
Fashion Color
关键词
包装设计
减量化包装
色彩运用
packaging design
reduced packaging
color application
作者简介
王宇(1978.02),男,汉,黑龙江佳木斯市人,副教授,硕士研究生,研究方向:艺术设计的教学研究与企事业单位的设计应用、传统非遗文化衍生与视觉再造;刘少伟(1985.07),男,汉,广东汕头人,高级工程师,博士研究生在读,研究方向:环境设计、家具设计、艺术教育。
