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B2B企业销售员自我控制、目标导向行为与个人绩效研究

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摘要 一、前言随着B2B企业的迅速发展,企业间产品及人才竞争日趋激烈,销售员作为企业内部的重要成员,其素质和能力的水平直接关系到企业的良好发展,是企业取得成功的重要因素。因此,提升企业销售员个人绩效就显得非常重要。影响销售员个人绩效的因素有很多,其中销售人员的目标导向行为、自我控制对其有很大影响。销售员的目标导向行为就是销售员根据目标导向所产生的一系列行为。
机构地区 西安工程大学
出处 《环渤海经济瞭望》 2022年第1期150-152,共3页
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