摘要
运用文献资料、逻辑归纳等方法,对大型体育赛事促进城市形象传播的价值、经验与推进路径进行研究。大型体育赛事具有夯实城市形象研究理论、丰富城市形象符号系统和搭建城市形象传播平台等价值。大型体育赛事促进城市形象传播经验:精准匹配赛事与城市规划、精细赛事服务与赛事保障、精心挖掘城市底蕴与特质、精确利用科学技术手段。提出大型体育赛事促进城市形象传播的推进路径:匹配城市形象,对接城市体育发展战略;细化赛事环节,完善体育赛事保障机制;凝聚地域特色,提高城市文化输出效率;强化科技加持,创新城市形象传播策略。
By using the methods of literature review and logical induction,this paper studied the value,experience and promotion path of large-scale sports events in promoting city image communication.Large-scale sports events have the value of consolidating the research theory of sports city image,enriching the symbol system of sports city image,and building the communication platform of sports city image.The experience of large-scale sports events in promoting city image communication is refiected in the accurate matching of events and city planning,the refined event services and event guarantees,the careful exploration of city heritage and characteristics,as well as the accurate application of scientific and technological means.This paper put forward the promotion paths for large-scale sports events to promote city image communication:It should match the city image and connect the city sports development strategy,refine the events links and improve the guarantee mechanism of sports events,condense regional characteristics and enhance the output efficiency of city culture,and strengthen the support of science and technology to innovate the city image communication strategy.
作者
王永杰
陈林会
刘青
WANG Yong-jie;CHEN Lin-hui;LIU Qing(Faculty of Table Tennis,Badminton and Tennis,Chengdu Sport University,Chengdu 610041,China;Tianfu Institute of International Sport Events,Chengdu Sport University,Chengdu 610041,China)
出处
《体育文化导刊》
CSSCI
北大核心
2022年第6期36-41,61,共7页
Sports Culture Guide
基金
四川省哲学社会科学重大项目(SC21ZD002)。
关键词
体育管理
大型体育赛事
城市形象
传播
sports management
large-scale sports events
city image
promotion
作者简介
第一作者:王永杰,男,在读硕士,研究方向为体育赛事管理;通讯作者:刘青,男,教授,博士生导师,研究方向为体育文化、体育管理。
