摘要
色彩设计往往更多被放在视觉传达的语境中进行探讨,虽然在产品设计中也离不开色彩的功能运用,但是市面产品中对色彩的感性把控,依然存在着概念化和模式化的现象。本文以高校校徽为例,论述色彩作为产品的一个外在表现元素,在用户群体秩序中的特殊意义,结合当前社会礼仪文化的兴起,通过对产品色彩体系的情感构建,突出产品设计中更加细腻的色彩情感表达。构建更有利于群体秩序形成以及群体感情培养的设计氛围,力求引起更多设计领域的设计者的共同关注。
Color design is often more discussed in the context of visual communication. Although the functional application of color is also inseparable in product design, there is still conceptualization and modularization of the perceptual control of color in market products. Taking the college badge as an example, this article discusses the special significance of color as an external manifestation element of the product in the order of the user group, combined with the rise of the current social etiquette culture, and through the emotional construction of the product color system, highlighting the more delicate product design the emotional expression of colors. And combined with the rise of the current social etiquette culture, through the emotional construction of a color system in a product, highlighting the more delicate color emotional expression in product design, and trying to draw the common attention of more designers in the design field, gradually build a design atmosphere more conducive to the formation of group order and the cultivation of group feelings.
作者
许婧
陈江
XU JING;CHEN JIANG
出处
《设计》
2022年第12期109-111,共3页
Design
关键词
产品设计
色彩识别功能
校徽
文化礼仪
群体感情
群体秩序
Product design
Color recognition function
School emblem
Cultural etiquette
Group feelings
Group order
